Cement by itself is ugly. Let's just admit it. (Sorry 1970s.) What we do is we sell textured forms. A wall that looks like it had cement spaded on the formed cement looks better than just regular concrete. Then in addition, we have a spray on paint that you can spray on the forms right before you pour in the cement that soaks into the top layer of the wet cement giving it a 'fresco' look. The cost isn't much more, but you get a textured colored wall from the beginning.
Have you ever been in a speech or something where the speaker fields questions from the audience? If you weren't in a UN-style microphone-at-every-seat equipped room, then you probably saw one or two saps running the microphone around to those asking questions. I was this sap recently in a press conference, and although I consider myself quite agile, it still delayed things and was noisy for the cameras (not to mention my beautimous profile when I had to run in front of them). I've also heard people bragging about shot-gun mics that can pick up someone's voice leagues away. Couldn't these work in this situation, where the sap can just stand at the front with headphones on and point the mic at whoever is talking? Maybe it wouldn't work so well in a football stadium, but surely a 20-person press conference could manage. Right?
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